During these ten years, women's fashion underwent major changes. The previous rigidity of the century's first decade was replaced with a less restricted standard. In the first half of the decade, fashion was characterized by an air of opulence. Corsets became less tight, sometimes even minimal or completely neglected. The popular dress form of the era was slender and lithe, as opposed to the curvy ideals of the corseted past. The movement known as Art Nouveau also began in this era, a craze originating in Europe in response to the Industrial Revolution and that quickly spread to North America, characterized by geometric lines and decorative designs. A new craze for Orientalism also swept through the nation, popularizing exotic designs such as the kimono and turbans. Some of the most popular designers of this era included Paul Poiret, Jacques Doucet, and Mariano Fortuny. Waistlines were high and loose at the start of the decade, gradually dropping to the natural waistline as years passed. Tunics, tailored jackets, and fur coats were commonly worn over skirts, which were ankle to calf length.
Flowing forms and furs: elegance and splendor of early 1910's fashion
The Hobble Skirt
The absence of male designers also meant the opportunity for the rise of female ones. Coco Chanel (previously mentioned in the Roaring Twenties post) had her first start during this time, producing designs such as loose-fitting chemises with belts at the hip, casual pleated skirts, and expensive wool jerseys popular with the wealthy for their youthful, casual elegance. She also popularized the use of costume jewelry, which were cheap alternatives to expensive pieces that working women could wear while they labored. Large hats with wide brims, short-heeled shoes, and "tango" shoes were popular at this time as well.
The Rise of Chanel
Sources:
http://tirocchi.stg.brown.edu/514/story/fashion_teens.html
http://www.ariaaustin.com/1910s.html
Skirts became shorter and slimmer during World War II because there was a fabric shortage. Textiles were used for military uniforms and equipment. Also, women wore slacks and jumpsuits as standard work clothes because they replaced men in factories. Kind of an advent of ladies wearing pants today.
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